My Approach
Rently was created with a clear purpose — to transform how real estate is experienced online. My approach blends visual storytelling, precision layout systems, and human-centered design principles to create a platform that feels as sophisticated as the properties it showcases. Rently doesn’t just list spaces — it evokes a sense of place, helping users imagine life within them.
Vision and Innovation
The vision behind Rently is to elevate digital property browsing into an emotional experience. Built for creators, agencies, and real estate curators, it merges aesthetics and function through light and dark themes, dynamic slideshows and tickers, and CMS-driven content that adapts effortlessly. Each layout and animation has been refined to strike a balance between editorial design and real estate practicality — blending immersive storytelling with conversion-focused performance.
Identifying Unique Challenges
In real estate, the biggest challenge is emotional connection — turning square footage into desire. Static listings often fail to capture the warmth and atmosphere of a property. Rently addresses this by combining immersive visuals with engaging scroll-based storytelling. From Property/Stay pages (CMS) to Experiences, every section is designed to highlight the unique narrative of each space — not just its specifications.
Resolving Complex Problems
Rently simplifies the complexities of real estate presentation through modular CMS collections for properties, locations, and experiences. Whether managing a single portfolio or an entire agency catalog, updating content is effortless. Sticky scrolling and thoughtfully built layout templates enhance navigation, while forms streamline inquiries and bookings. Meanwhile, Workshop-powered code components ensure scalability for advanced customization.
User-Centric Design
Every interaction in Rently is guided by empathy and usability. From exploring locations to viewing property galleries, users experience seamless transitions and consistent design language across all pages. Light and dark themes adapt to viewing preferences, while smooth scrolling and a minimalist interface keep the focus on imagery and information. The experience feels calm, intuitive, and immersive — exactly how property exploration should be.
Meeting User Needs
Rently was designed with all audiences in mind — from buyers seeking new homes to travelers looking for stays or agencies curating portfolios. It offers detailed Property/Stay pages, rich Experience showcases, and a dedicated Contact page for direct communication. Legal CMS pages ensure transparency and compliance, while the 404 page keeps users gently guided back into the experience.
